ABOUT
the BRAND

Famous for our effortless blend of timeless elegance and a dash of modern fun, Rachel Willis Events crafts weddings that are as unique as your love story. Based in Dallas, we turn dream days into reality with flawless planning and a whole lot of heart—so you can soak up every magic-filled moment, without the stress.

“...Because we interviewed Rachel first, everyone else just paled in comparison and she was the obvious choice for us!”

— bride, AUDREY

“Rachel planned our dream day with us for a whopping 516 days. When we say we can’t imagine our big day without Rachel, we mean it."

— bride, courtney

Our Style

A vibrant blend of meticulous planning and creative flair, all delivered with a whimsical, but timeless twist. We prioritize crafting weddings that are uniquely tailored to each couple, banishing the one-size-fits-all approach. Our focus on authenticity and collaboration ensures that every event is a true reflection of the couple's love story, wrapped up in an unforgettable, stress-free experience. Our style isn't just about creating beautiful events—it's about infusing them with personality, fun, and a touch of boldness that sets us apart.

Our Story

With a background in managing some of DFW's premiere venues, I have managed over 700 events throughout my 8 years in the industry. Realizing that a "quality over quantity approach" was the key to my heart gave me the confidence to start my own company and bring that curated approach to couples everywhere today.

Our Method

Blending precision and creativity, we start by diving deep into the couple’s vision, working closely with them to understand their personalities and story. From there, we craft a roadmap covering every detail— logistics are our secret superpower. Our planning is thorough and organized, but we keep the process fun and light, infusing your signature cheeky charm along the way.

We don’t just check boxes; we bring imagination to the table, ensuring each event has its own distinct flair. Collaboration is key, and we’re not afraid to push creative boundaries while keeping everything running smoothly behind the scenes. 

BEHIND
the SCENES

I'm rachel — rae, for short if you'd like. I'm A type A to my core, A Major foodie, & have an incurable bite from the travel bug. 

I may be Type A, but with an ability to pivot and be flexible when the occasion arises. You can constantly catch us doing "chair checks" & table details to make sure every piece is aligned and perfect. Don't even get me started on making sure things are centered!

At the heart of my company, I'm here to make an impact through the art of event planning

“The execution of how everything turned out was truly beyond expectations..."

— bride, Jessi

the

INSPIR

ATION

Color / Architecture / Family / Art / Nature / The Ocean / Fiction / A Good Meal / Other Cultures / Traveling /Grand Scenery 

what I'm known for

MAXIMALISM

weekend indulgence

SUSHI & Spa DAYs

KNOWN TO SPLURGE ON

Purses

MY FAVORITE PLACE TO HOLIDAY

ASIA

ALWAYS ORDER ME AN

AMARETTO SOUR

ENTIRELY UNDERRATED

Mac & Cheese

We'd love to work with you! In order to create from a place of inspiration, we accept a limited number of clients each year. Inquire for curated quotes and to reserve your date today!

INQUIRE